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You can use different types of advertising from Adwords in remarketing Adwords campaigns to specific customers. The standard text, image, video and rich media types of ads work as well when reaching out to past customers as they did to attract the customers in the first place. 

But it’s the way in which you use these types of advertisement that will determine your success in reaching these customers. To create the most effective ads for past customers, it’s helpful to explore the concept of dynamic remarketing. This is a concept that takes the whole exercise of reaching past customers, refines it and takes it to a whole new level of targeting based on the customer’s past purchase data.

By using this dynamic feature of Adwords, the recommendation engine will be able to create feeds of your products from your offered inventory. This feed will be based on the overall popularity of the products and what the customer viewed the last time they visited your website.

You can use different types of advertising from Adwords in remarketing Adwords campaigns to specific customers. The standard text, image, video and rich media types of ads work as well when reaching out to past customers as they did to attract the customers in the first place. 

But it’s the way in which you use these types of advertisement that will determine your success in reaching these customers. To create the most effective ads for past customers, it’s helpful to explore the concept of dynamic remarketing. This is a concept that takes the whole exercise of reaching past customers, refines it and takes it to a whole new level of targeting based on the customer’s past purchase data.

By using this dynamic feature of Adwords, the recommendation engine will be able to create feeds of your products from your offered inventory. This feed will be based on the overall popularity of the products and what the customer viewed the last time they visited your website.

Google Adwords remarketing is a clever feature within Adwords that enables you to get in touch and reconnect with past customers and let them know about new products and services that your brand is currently offering.

This is an effective use of the historical transactional data that is stored in your Google Adwords account. By extracting a list of past customers from the stored data, Adwords remarketing is essentially creating a separate classification of customers.

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